I partnered with the production team of a brand-new lifestyle show to build its identity from the ground up. From the naming phase through logo design, color strategy, and full motion-graphic package (intro, outro, lower-thirds, bumpers),

I helped bring “Southern Colorado Life” to life on screen — delivering a cohesive brand that resonates, a dynamic motion toolkit that elevates the narrative, and a repeatable system to support weekly production.

Whether you’re launching a new TV program, refreshing an existing brand, or embedding motion design into your content pipeline, I bring a full-spectrum skill-set in branding + motion that delivers both visual impact and production-ready flexibility.

Key Highlights / Responsibilities

• Developed the show name with the core team, ultimately selecting “Southern Colorado Life” to capture the energy, geography and appeal of the region.

• Designed the primary logo mark and established a color palette and typography system aligned with the show’s lifestyle positioning.

• Created a full motion package: animated intro and outro sequences, lower-third animations, on-screen graphics and promotional bumpers.

• Integrated the motion graphics into the weekly show workflow — ensuring the graphics could be easily updated and adapted for new segments, guests and themes.

• Collaborated closely with the production crew: from segment concepting, filming and writing through to post-production, ensuring branding and motion elements supported the storytelling.

• Delivered a consistent brand look and feel across multiple episodes and promotional assets — helping build recognition and professional polish for the show from its launch.

• Balanced creative flair with practical production constraints (deadlines, deliverables, broadcast specs) — delivering assets on time and ready for broadcast.

• Demonstrated a full-stack capability: from print/logo branding to screen-motion, giving clients a unified visual language rather than isolated pieces.
  
  

Why This Matters for Your Project

• I’m not just a motion designer — I’m a branding partner. I bring strategic visual thinking (naming, identity, color systems) and execute the motion side.

• The workflow I establish supports ongoing production demands — ideal for weekly or recurring content, not just one-off pieces.

• My motion packages are built with flexibility in mind: easily updateable, modifiable for future segments, which saves long‐term cost and friction.

• By working in broadcast / lifestyle-TV format, I’m experienced with high-stakes delivery, visual consistency, and audience-facing design that elevates a show’s brand.

• If you’re looking to launch or refresh a brand that lives in motion (web, TV, social), I offer a seamless bridge between static identity and kinetic, screen-ready execution