As a multi-dimensional branding and motion project, the Logo Illuminos assignment brought together 3D modeling, real-time rendering, animation, and immersive VFX — harnessing the power of Unreal Engine 5 to elevate what began as a static mark into a living, brand-driven visual experience.

Challenge

The brand needed a fresh visual identity that could function across both static and interactive media: from traditional branding (print, web) to motion assets (video intros, ambient loops) and immersive real-time contexts (live events, in-showroom digital displays, VR/AR environments). To succeed, the project had to bridge both brand consistency and technical fluency: ensure the logo worked as a 2D mark, a 3D asset, and a real-time interactive element — while maintaining aesthetic integrity and production efficiency.

My Approach

• 3D model creation: I built the logo as a clean, production-ready 3D geometry, carefully optimizing topology, UVs and materials so it could scale from small web render to large-format motion and real-time engine output.

• Real-time environment & UE5 staging: I imported the model into Unreal Engine 5, set up a dynamic lighting rig (using Lumen/global illumination), applied physically-based materials, and created interactive/animated render sequences — enabling both high-fidelity video output and expandable real-time usage (e.g., event screens, VR/AR).

• Animation & VFX: I designed motion sequences — logo reveal, morphs, camera sweeps, lighting shifts — and layered subtle VFX (glow, particles, environmental reflections) to enhance visual impact. The final asset functions both as a 10-second brand sting and as a loopable ambient background.

• Deliverables & scalability: I supplied multiple formats: high-res video (4K/60fps), transparent background versions, Unreal Engine asset package (for the client’s internal use), plus documentation to guide future iterations. The workflow was designed with scalability and reuse in mind so the client can build upon the asset instead of starting from scratch.
  
  

Outcome & Value

• The brand consistently uses the 3D logo asset across digital, print and real-time applications — reinforcing brand identity with a unified, polished aesthetic.

• The real-time UE5 asset unlocks future-proof applications: live events, interactive kiosks, metaverse/AR usage — equipping the client for next-generation experiences.

• Production efficiency: By modelling and animating the asset once and exporting to multiple formats, we reduced duplication of work and laid groundwork for future brand expansions.

• Distinctive brand positioning: The dynamic logo and motion sequence helped the brand stand out in a competitive category (or whatever the client’s industry is), signaling innovation and technological fluency.